This article validates the niche and success of ethnic marketplace development as a niche which is a primary focus for SoMo Development.
Ethnic malls appeal to a growing niche market
Ethnic malls have dodged the economic downturn by appealing to niche markets of Asian, Hispanic and other minority shoppers. The malls offer a variety of food items and services along with a sense of community to their growing clientele. "By focusing on a narrow, underserved demographic, ethnic malls create a funnel to bring people in from faraway," said the operator of a Hispanic mall in Fort Worth, Texas. Christian Science Monitor, The (8/31) |
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